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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's greatest industry program in Las Vegas luxury jets are luring purchasers with their smooth shapes, plush cabins - and increasingly, their usage of alternative fuels.

Fuel manufacturers and jetmakers are keen to display unique types of aviation fuel considered less harmful to the environment, from utilized cooking oil to the noticeably less glamorous meat waste.

Business jet operators, like airlines, have actually bowed to environmental pressure on aviation and committed to halving carbon emissions by 2050 compared with 2005.

Their hope is that adopting eco-friendly fuel to suppress emissions could make organization jets more appealing to environmentally conscious purchasers - specifically corporations dealing with concerns over sustainability from shareholders or green project groups.

The availability of less polluting personal jets could likewise spare the rich and famous the negative promotion experienced by Britain's Prince Harry and his other half Meghan over a recent personal jet journey to southern France.

Five Gulfstream jets on screen in Las Vegas are using California-produced fuel from inedible beef tallow.

The newest waste-based fuels include "fats, grease and oils that are byproducts of the food industry," said Bryan Sherbacow, primary industrial officer of Boston-based biofuel producer World Energy, which produces fuel from meat waste used by Gulfstream.

"All of our product is inedible."

A few of the other 79 aircraft on screen are anticipated to be powered by 150,000 gallons of other sustainable fuel mixes anticipated to be pumped at the show.

FLIGHT SHAMING

Private jets represent less than 0.1% of total yearly carbon emissions worldwide, but can release, on average, approximately 20 times more carbon emissions per passenger mile than jetliners, according to the London-based personal charter company Victor.

Prince Harry has safeguarded his occasional use of personal jets to ensure his household's security, and has actually stated that on the uncommon celebrations he does not fly commercially he offsets his emissions.

But planemakers say occurrences such as the furore over his itinerary have added fresh challenges for an industry already making every effort to justify its contribution to cutting corporate expenses.

"Incidents of flight shaming including making use of personal jets are regrettable when you think about that our market has provided fuel performance improvements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.

Bombardier believes increased sustainable fuel use will help the industry make inroads with corporations and rich buyers. According to market information, billionaires just have a 19% company jet ownership rate.

But even an image makeover - with jets sporting sticker labels like "this airplane flies on eco-friendly fuels" and organisers including alternative fuel pumps for going to planes - is unlikely to satisfy all critics at the Oct 22-24 high-end jet occasion.

Environmentalists and some analysts remain doubtful that biojetfuels, usually combined 50-50 with kerosene, will make a considerable effect on public perceptions about luxury travel.

"No amount of jatropha curcas or Brazil-nut fuel can make company jets look eco-friendly," stated aviation analyst Richard Aboulafia.

Demand from organization jet operators for sustainable fuels now far goes beyond supply and their interest might drive future production, Sherbacow stated.

World Energy, which produces 40 million gallons of biofuel at its California plant, could broaden production up to 150 million gallons by 2022.

Corporate charter business and are likewise seeing more interest from consumers who wish to purchase carbon credits to balance out emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a function in a business jet usage study his business recently finished for a Fortune 500 business.

"At the end of the day, I think that cost, cost per hour, variety, speed and performance, that's still the (sales) chauffeur. But I believe individuals are becoming more knowledgeable about the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)